How to start a customer gifting program

It's all in the intricate details. The nuts and bolts if you will.

The history of customer gifting begins and ends with a need. Namely, the need to connect with customers.

Through tangible keepsakes, companies can delight their consumers in unexpected ways. They can show a longtime evangelist they remembered her birthday; thank a repeat visitor for returning to their hotel this year; or send congratulations or condolences for a life-time event.

When the gift appears on someone’s doorstep, it appears easy. But customer or corporate gifting is sensitive, laborious and extremely time consuming. Consider it: behind every gift, there is someone tracking it down, hurrying to the post, ensuring it arrives in pristine condition. Then there are a million conversations and logistics to consider: Is there international delivery or a local courier partner? Are there customs regulations? Could the gift be detained?

And that’s only a sampling of the hassles. Consider everything else that could go wrong!

difficulty corporate gifting

The nuts and bolts of sending a gift

When done right, a tangible gift remains an inventive consumer touchpoint. It creates social engagement that creates a deeper understanding of the brand. It conveys both the company’s ethos and shows how the company cares about their customers. Most importantly, a good gift can build long-lasting and loyal customer relationships, creating an emotional connection that can provide a significantly higher return on investment.

Most importantly, a good gift can build long-lasting and loyal customer relationships, creating an emotional connection that can provide a significantly higher return on investment.

1 Urkvr9Rjmahykbbttqml5A

Sending thoughtful gifts at scale is our speciality at &Open.

Our tech platform allows employees to send gifts around the world in under two minutes. They simply log into the account and press send while we handle all the logistics — like shipping, gift sourcing and more — so your gifts can create delightful experiences with minimal fuss. Easy!


Next Article

How to create global care through client gifting

Three ways to gift globally at scale.

&Open Jul 03, 2019


Ready to harness the power of gifting?

We build brand love. Our team and technology can increase your business’ customer and employee loyalty, retention and engagement.

Book a demo